Here’s Why Bad Bunny Won’t Get Paid For The 2026 Super Bowl Halftime Show

This is a surprising fact about the event.

Puerto Rican sensation artist Bad Bunny will entertain thousands of fans at Levi’s Stadium and hundreds of millions around the world with his Super Bowl 60 Halftime Show. As controversial as his selection has been, the artist is set to take fans into a party.

Considering all the money the NFL generates every year, and the type of artists they invite to one of the biggest gigs on the music calendar, one would imagine they break the bank for the 12-to-15-minute performances.

That isn’t the case, though, as artists don’t get much more than a couple of thousand dollars from the league. Usher, the 2024 performer, received about $671 for his performance and around $1,800 for his rehearsals. Bad Bunny should get something similar. Just like the “Chambea” singer, other performers such as Rihanna, Beyoncé, Kendrick Lamar and The Weeknd didn’t get a large paycheck.

Why The NFL Won’t Pay Bad Bunny?

Bad Bunny (Photo via YouTube)
As one of the most important gigs in the music industry, the Super Bowl offers its artists a huge platform. This year, for example, over 50,000 souls will watch the game at Levi’s Stadium. Hundreds of millions will tune in from around the world, giving an unmatched exposure to whoever sets foot on the stage.

NFL spokesperson Joanna Hunter explained in 2016 that the league doesn’t offer big checks to artists.

Scroll to continue reading

“We do not pay the artists,” she told Forbes. “We cover expenses and production costs.”

Bad Bunny’s performance most likely will make him earn more millions, and his songs will become more popular. He was Spotify’s global artist of 2025 with over 19.8 billion streams. His popularity is already high, but taking his voice to the Super Bowl Halftime Show could take him to another level.

Get notified of the most viral NFL stories via Google!

He already broke an NFL record with his Instagram post teasing his upcoming performance. Time will tell how impactful Sunday’s performance turns out to be for the Puerto Rican.