Bad Bunny’s Unbelievable Contract Details Go Viral Following His Super Bowl 60 Performance On Sunday

Bad Bunny’s Super Bowl 60 Halftime Show performance was incredibly unique. Someone even got married on stage during the event.

Craig Woodson’s Outstanding Super Bowl

While the 31-year-old will not be getting paid for the outing, the exposure will catapult his career even further. Also, based on his contract details, he doesn’t even need the NFL’s money.

Said details were outlined on Sunday night, and they’re quite unbelievable.

Bad Bunny, whose real name is Benito Antonio Martinez Ocasio, is making a lot more money than artists typically make off their own music.

As pointed out by X user Roberto Nickson, the Puerto Rican takes home the lion’s share of his revenue due to the deal he worked out with Sony.

Bad Bunny Managed To Score Himself A Landmark Deal

Why Did Bad Bunny Delete All His Instagram Posts After the Super Bowl 60 Halftime Show?Bad Bunny (Image Credits: Imagn)

Ocasio and manager Noah Assad’s Rimas Entertainment signed a landmark deal with The Orchard back in 2021, per the Daily Rind.

According to reports, they agreed to a 90/10 split, meaning Rimas earns 90 cents on every dollar from music sales, streaming, and even concert revenue.

TotalProSports Google News Logo


This is in stark contrast to the industry norm. Most major label artists are lucky to see 15-20 percent of their earnings.

As a result, Bad Bunny has retained creative control of his career and ownership of his masters. He has been the most-streamed artist globally in four of the last six years. He also had the highest-grossing tour in a single calendar year in 2022, raking in over $435 million.

The likes of Prince, Jay-Z and Taylor Swift fought for ownership later in their careers. However, Bad Bunny got all of this from the start. It makes him the most successful independent artist in history.