Conservative advocacy group Turning Point USA has announced a counterprogram halftime show that will be held during next year’s official Super Bowl LX halftime show.
The nonprofit, founded by the late activist Charlie Kirk, who was killed during a public speaking event on Sept. 10, revealed this week that its counterprogram show would run opposite the NFL’s Super Bowl LX halftime show at Levi’s Stadium in Santa Clara, California, on Feb. 8 and will be called The All American Halftime Show.
Last month, the NFL announced Bad Bunny as the 2026 Super Bowl LX Apple Music Super Bowl Halftime Show performer.
“It’s true, Turning Point USA is thrilled to announce The All American Halftime Show,” the organization wrote on X on Thursday. “Performers and event details coming soon.”
The post linked to a website for “The All American Halftime Show,” stating the event will celebrate “Faith, Family & Freedom” and adding that more information and musical artists will be announced at a later date.
Along with the announcement, the website includes a contact form giving followers the option to be updated with more details on the event as they are announced. The form also asks registrants to share the genres of music they would like to see featured at the show, with options including Americana, classic rock, country, hip-hop, pop, worship and “Anything in English.”
The announcement comes after several days of conservative backlash to the NFL’s decision to hire Bad Bunny as the Super Bowl LX halftime show performer.
Bad Bunny, who was born in Puerto Rico and is an American citizen, sings almost exclusively in Spanish and is expected to perform in Spanish during the Super Bowl halftime event.
Turning Point USA contributor and far-right commentator Jack Posobiec floated the idea for a counterprogrammed halftime show earlier this week following Bad Bunny’s Oct. 4 “Saturday Night Live” appearance, in which the singer delivered a message in Spanish and then said “If you didn’t understand what I just said, you have four months to learn.”
“Seems like a great reason for an alternative halftime show,” Posobiec wrote on X at the time.
Riley Gaines, a fellow Turning Point USA contributor, former collegiate swimmer and anti-transgender conservative activist, also seized on Bad Bunny’s “SNL” comments, writing on X, “Bad Bunny told Americans they had 4 months to learn Spanish if we wanted to understand the Super Bowl halftime show. No thanks. We’ll just have our own. Enjoy your low-rated halftime show.”
Bad Bunny has been on the receiving end of conservative backlash recently for his outspoken support of immigrants in the United States amid recent ICE crackdowns.
President Donald Trump also weighed in on the artist’s Super Bowl halftime show selection earlier this month, saying, “I’ve never, I never heard of him. I don’t know who he is. I don’t know why they’re doing it. It’s, like, crazy. Then they blame it on some promoter that they hired to pick up entertainment. I think it’s — I think it’s absolutely ridiculous.”
ABC News has reached out to a representative for Bad Bunny and the NFL for comment on the Turning Point USA announcement.
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