This Astronomer Just Hired Chris Martin’s Ex-Wife To Respond To A Cheating Scandal — And It’s So Petty, It’s Genius
Gwyneth Paltrow, Andy Byron and Kristin Cabot (Photos via X)
Astronomer turned a PR headache into a PR masterstroke following the cheating saga that rocked them earlier this month.
The company has undergone massive changes in recent times, with both their CEO, Andy Byron, and their head of HR, Kristin Cabot, stepping down. The pair were exposed during Coldplay’s Boston concert after failing to detach from each other before the kiss cam panned to them.
Band frontman Chris Martin was at the center of it all, having addressed the cheating pair before they ducked out of sight.
Astronomer Brings In Gwyneth Paltrow
Gwyneth Paltrow (Photo via X)
In a move no one could have predicted, Astronomer has brought in Martin’s ex-wife, Gwyneth Paltrow, as a “temporary spokesperson,” who already has an ad out.
The clip below shows Paltrow explaining that she was “hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer.”
“Astronomer has gotten a lot of questions over the last few days, and they wanted me to answer the most common ones,” she continued.
According to the company, the most common question was, “OMG! What the actual f—” but Paltrow responded to something totally different.
“Yes, Astronomer is the best place to run Apace Airflow,” she said. “We’ve been thrilled so many people have a newfound interest in data automation.”
The next question was: “How is your social media team holding up?”
Paltrow sidestepped in similar fashion, claiming that there is still room at the Beyond Analytics DataOps Conference in September.
Got to hand it to them; what a way to turn a disastrous situation around.
