Jerry Jones Pledges $5 Million to Support Turning Point USA’s Alternative Super Bowl Halftime Show

Dallas, TX – In a move that has sent shockwaves through the sports and entertainment worlds, Dallas Cowboys owner Jerry Jones has announced a $5 million commitment to support Turning Point USA’s upcoming alternative Super Bowl halftime show, backing the organization and its president, Erika Kirk, to ensure the program proceeds as planned.

Backing the “All American Halftime Show”

Turning Point USA, the conservative nonprofit co-founded by the late Charlie Kirk, recently revealed plans to host The All American Halftime Show as an alternative to the official Super Bowl LX halftime performance by three-time Grammy winner Bad Bunny.

The event is scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California, and aims to provide a patriotic, family-friendly celebration in response to the selection of Bad Bunny as the headline performer.

Jones, long known for his outspoken support of conservative causes and American traditions, expressed enthusiasm for the initiative. “Erika Kirk and the Turning Point USA team are creating something meaningful for fans who want an All-American experience,” Jones said in a statement. “I’m proud to support this effort and help bring it to life.”

A $5 Million Commitment

The Dallas Cowboys owner confirmed that his contribution will cover essential production costs, including stage design, artist contracts, security, and broadcast logistics. “It’s about ensuring this event happens exactly as planned,” Jones emphasized. “This is about values, respect, and celebrating what America stands for.”

Jones’ pledge marks one of the largest private contributions to an alternative Super Bowl halftime show in recent history. Sources close to Turning Point USA described the funding as a “game-changer,” allowing organizers to finalize headliners, secure permits, and guarantee a world-class production.

Support for Erika Kirk

Erika Kirk, daughter of the late Charlie Kirk, has been at the forefront of the project, taking on the responsibility of assembling performers and coordinating the logistics of the show. Jones praised her leadership, calling her “a visionary who continues her father’s legacy and ensures the voice of patriotic fans is heard on one of the world’s biggest stages.”

Kirk responded to Jones’ announcement with gratitude. “Jerry Jones’ support shows that when people step up for what they believe in, incredible things can happen,” she said. “This funding ensures The All American Halftime Show will be executed professionally and respectfully, delivering a message of unity and pride for fans everywhere.”

The Context Behind the Alternative Show

The announcement of Turning Point USA’s alternative halftime program comes after Bad Bunny, born Benito Antonio Martinez Ocasio, was filmed sitting during God Bless America at Yankee Stadium, a moment that sparked controversy among some NFL fans and conservative circles. The Puerto Rican superstar, known for his outspoken social and political commentary, has also expressed concerns about U.S.

Immigration and Customs Enforcement (ICE) and limited his U.S. tour dates as a result.

Jones, a longtime advocate for traditional American values and patriotism in sports, stated that while he respects artistic expression, “there’s a line when it comes to honoring the nation and the millions who serve and sacrifice for it. The All American Halftime Show provides a platform that celebrates respect, pride, and unity.”

Reactions from Fans and the Sports World

Social media erupted with reactions to Jones’ announcement. Supporters praised the Cowboys owner for using his influence and resources to back a cause aligned with his values. “Jerry Jones always leads where it matters,” one fan posted. “Backing Erika Kirk and Turning Point USA is exactly the kind of leadership America needs.”

Some commentators noted that the funding could change the dynamics of Super Bowl halftime shows, offering a new precedent for alternative performances tied to political or cultural perspectives. “This is not just about music or sports,” one industry analyst wrote. “It’s about fan engagement, messaging, and leveraging major events for cultural influence.”

Looking Ahead

Turning Point USA has yet to reveal the full lineup of performers for The All American Halftime Show, promising to announce artists and event details in the coming months. With Jerry Jones’ financial commitment, the organization now has the means to execute a production on par with major halftime events.

Jones concluded, “This is about more than a show. It’s about ensuring voices are heard, values are respected, and fans have an experience that reflects the principles we hold dear. Erika Kirk and Turning Point USA have a bold vision and I’m proud to help make it a reality.”

As Super Bowl LX approaches, the eyes of the nation will not only be on the field but also on the cultural conversation surrounding the halftime stage. With Jones’ $5 million pledge, Turning Point USA’s alternative performance promises to be a headline-making event, giving fans an additional reason to tune in and celebrate what they see as the true spirit of America.